The colours of the new NME masthead are the signiture colours of the magazine ,the red black and white, also these fit well with the music being promoted, for example blues and yellows wouldn't really tell the customer that this is a serious rock magazine, whereas the red black and white emphasise that. The mast head looks bold and stands out from other magazines on the shelf. Its a simple yet effective name its catchy and in some ways reflects the muisc being promoted.
The Kerrange magazine is very simple,it only consists of white text on a black background which stands out at the viewer. The text has a 'shashed' look on it, looking like a broken peice of glass. This relates to the type of music that kerrang issue in their magazine, rock music. while it may not be the most bold eye catching magazine on the shelf it will attract people who listen to this genre of music.
The new Rock sound masthead is designed in the shape of a volume knob. This fits in with the general theme of the rock genre of music, associated with guitars, amps etc. The main colour is red which stands out against nearly every other colour. the colour red is often associated with rock music as it is bold and in your face.
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