Audience
All magazines are genre specific, and each genre has a certain target audience. Mainly it is categorised by age or gender. For example NME is read by more men than women. The reason why these people read these magazines is usually because of their social class/ background or peer group that may also listen to the same music. Fans of bands featured in the magazine will be more inclined to purchase it. however, people who are not fans will be more likely to read it online and not have something physical to keep. Websites are infinite and contantly updated therefore magazines just cant compete.
Representation
Eveything about a magazine will signify its genre. We can tell the attitude of the atrtists by looking at the photos. for example in a rock magazine the artsits will usually have blank faces and not looking at the camera, representing a laid back/ emotional attitude. Artists are ranked on what they wear, where they perform, and the awards they recieve. If a well known artsit is playing at a big venue like glastonbury, readers will be more inclined to buy the magazine to read about it. Awards like a grammy is considered to be a higher status of award than say NME music awards. Fans of bands love awards and are especially more likely to read about it if their band has recieved one. The more impressive it sounds the more readers will read.
Institution
As magazine companies cannot compete with the online world, they must join them. Nowadays magazines will have a facebook account where people can keep up to date on the companies movements. Also they may have a twitter feed so they can be followed. The magazine will have a website with all the news which is constantly updated. Fans who are loyal to the brand will follow their movements and buy their magazines.
No comments:
Post a Comment