Target audience research
A survey took placed to ask people of different age groups if they listened to indie/ rock music. The majority of people that said they do listen to that music were aged 16-25, also there was hardly any different in the gender of people who lisiten to indie/rock.
The music magazine NME claim their target audience to be aimed at 16-24 year olds. Their audience is 66% male and 34% female, showing that males are more likely to be into this genre of music.
People who read such magazines are likely to be students, socialise with friends and go to gigs, own an ipod or mp3 player, feel that music is a large part of their life, wear skinny jeans and logo t shirts, shop and topshop and HMV, or like to play an instrument.
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